JPMorgan Chase has announced plans to launch a new J.P. Morgan Personal Investing brand in the UK which will replace the firm’s existing digital wealth manager Nutmeg.

The product will be available both as a standalone offering and via the Chase UK app.

In addition to managed investments, pensions, and ISAs, JPMorgan said it will offer a range of new products and services, including digital financial planning tools, dedicated relationship managers, and a new DIY investment platform which will be added in 2026.

The Nutmeg brand will be retired from November 2025, with customers seeing the app and website dashboard transition to the new J.P. Morgan Personal Investing brand.

The company said that customers who bank with Chase UK will continue to have access to their investments alongside their current account, credit card spending and savings pots.

Through the new platform, all J.P. Morgan Personal Investing clients will have access to a new Wealth Planner feature, which gives them a view of their current total wealth, alongside tailored suggestions for how they could move closer to their goals.

The company said users will be able to use the digital guidance tool to explore the potential impact on their goals and finances before taking action, so they can customise their strategy to suit them and make decisions with greater confidence.

Additionally from November 2025, clients with over £250,000 invested with J.P. Morgan Personal Investing will have access to a dedicated relationship manager, aligned to their account to provide a personalised one-to-one experience and professional expertise.

To complement the existing range of managed portfolios, which includes Smart Alpha portfolios powered by J.P. Morgan Asset Management, J.P. Morgan Personal Investing will launch a full DIY investment platform in 2026, offering investors the ability to buy and sell their own shares, bonds, funds and other asset classes.

Nutmeg launched in 2012 as a digital challenger to the British wealth management market and was acquired by JPMorgan Chase in 2021.

Since acquisition, Nutmeg has more than doubled its assets under management, from £3.5 billion at the point of acquisition to over £8.5 billion.

It now manages investments on behalf of over 265,000 investors, increasing from 140,000 at acquisition.

JPMorgan Chase said that since the acquisition, Nutmeg has been through a period of transition to integrate fully into the firm and several key initiatives, such as the Chase UK mobile app.

Now that this transition period is complete, JPMorgan Chase said it believe it is the right time for the firm to enter a new growth phase as J.P. Morgan Personal Investing.

"Consumers in the UK are world-leading in adopting digital financial services, and today is an important next step in the evolution of our offering in the UK market, leveraging JPMorgan expertise and heritage to provide consumers with exceptional investment products and services," said Mark O'Donovan, chief executive of international consumer banking at JPMorgan Chase. "J.P. Morgan Personal Investing will give retail customers in the U.K. the ability to bank with Chase and invest with JPMorgan."

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