Swedish start up iZettle's mini chip-card readers can now be purchased exclusively in 297 of EE’s UK stores and from its telesales channel. The tie up is aimed at the country’s small businesses and tradespeople who will be able to turn their smartphones and tablets into m-payments terminals.
The card readers cost £20 and come with a voucher that can be used towards transaction fees. Merchants can accept Visa, MasterCard, American Express and Diners Club payments. There are no set up fees, no monthly fees and no minimum spend. Users are charged 2.75 per cent of each payment.
“The beauty of iZettle is that it’s simple to use, totally secure and takes seconds for a transaction,” says Jacob de Geer, CEO and co-founder of iZettle, which is used by more than 75,000 small businesses and individuals in six countries. “Whether you are a cabbie, florist, tradesperson or a courier, iZettle gives you the flexibility to operate in both cash and cards. The possibilities are endless because hundreds of thousands of small business can now take plastic. We are very excited about our full commercial launch in the UK and the positive results of our Beta test with 4,000 users over the past six months.”
Gerry McQuade, chief marketing officer at EE, comments: “iZettle is a revolution for small businesses and consumers across the nation. The aim of our new superfast EE brand is to make businesses’ digital lives easier and ultimately more profitable through technology. Businesses and consumers are on the cusp of mobile payment transformation and we are delighted to bring iZettle to market, enhancing our mobile payment portfolio.”
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