Affirm and Adyen extend partnership to UK

Buy Now, Pay Later company Affirm has announced that it has extended its partnership with technology platform Adyen to bring more payment options to merchants in the UK.

Merchants in the UK will be able to offer Affirm at checkout and provide their customers with flexible payment options, including a range of interest free and interest-bearing instalment plans.

A partnership between Affirm and Adyen was first established in November 2020. Affirm was initially available to eligible Adyen merchants in the US through a merchant’s website or app and in-store through Adyen’s physical payment terminals.

Affirm said that payments made through the partnership have seen significant growth, with an increase in average annual volume of more than seven times between 2021 to 2023.

In December 2024, Affirm and Adyen launched their services to merchants in Canada.

"Businesses across many sectors in the UK rely on Adyen to drive growth; now they can benefit by offering Affirm’s more flexible, transparent, and long-term pay-over-time options to their customers," said Ruth Spratt, vice president and UK country manager at Affirm. "By deepening our partnership with Adyen, we look forward to helping more merchants to grow their business, and more consumers pay over time on a schedule that works best for them, and always without any late or hidden fees."



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