BBVA’s Swiss subsidiary, which specialises in private banking, is launching a digital investment account that focuses on tech-driven clients.

The new account will be accessible only through an initial deposit of $10,000.

The company said the move aims to meet the needs of a new type of investor client that prefers to operate independently by using technology or who has a “special interest” in investing in innovative, sustainable sectors, and crypto-assets.

The New Gen account offers access to a catalogue of companies and funds organised into 11 themes including climate change and the circular economy; or by technologies like robotics, 3D printing, or autonomous vehicles.

Through the account customers can invest in traditional assets like shares or investment funds, as well as cryptocurrencies.

The account is available to customers based in the European Union, Mexico, Colombia, Argentina, Peru or Chile, among others.

“With New Gen we want to reach a new type of investor, attracted by new sectors that have great potential to transform the future,” said Javier Rubio, director of client solutions at BBVA Switzerland. “The new account offers a multitude of ideas so that every client can invest in what is of interest to them and in line with their principles, without obstacles or barriers, with one of the most competitive rates in Swiss banking and with all the guarantee and security of BBVA.”

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