BBVA Switzerland opens bitcoin trading service

BBVA Switzerland has announced the opening of its first crypto-asset trading and custody service for its private banking clients.

The new service, which was launched today, is only available in Switzerland. The financial services company said this was because Switzerland has clear regulation and widespread adoption of digital assets.

It added that the extension of the service to other countries and types of customers “depends on whether the markets meet the appropriate conditions in terms of maturity, demand and regulation.”

For the time being, the Swiss arm will offer bitcoin trading only. But the company plans to extend the service to other cryptocurrencies.

BBVA does not plan to offer advice on these types of investments.

BBVA clients in Switzerland will be able to access its bitcoin management system via the company app. Through a personalised digital wallet, bitcoins can automatically be converted into euros or other current currency and vice versa.

“This gradual roll-out has allowed BBVA Switzerland to test the service’s operations, strengthen security and, above all, detect that there is a significant desire among investors for crypto-assets or digital assets as a way of diversifying their portfolios, despite their volatility and high risk,” explains Alfonso Gómez, CEO of BBVA Switzerland. "We are bringing the quality of banking service to the fledgling world of crypto assets."

Gómez added: “With this innovative offer, BBVA positions itself as a benchmark institution in the adoption of blockchain technology. Over the coming months, we will continue to enhance and expand the digital asset offering,” he adds.

    Share Story:

Recent Stories


Creating value together: Strategic partnerships in the age of GCCs
As Global Capability Centres reshape the financial services landscape, one question stands out: how do leading banks balance in-house innovation with strategic partnerships to drive real transformation?

Data trust in the AI era: Building customer confidence through responsible banking
In the second episode of FStech’s three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech examines the critical relationship between data trust, transparency, and responsible AI implementation in financial services.

Banking's GenAI evolution: Beyond the hype, building the future
In the first episode of a three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech explores how financial institutions can navigate the transformative potential of Generative AI while building lasting foundations for innovation.

Beyond compliance: Building unshakeable operational resilience in financial services
In today's rapidly evolving financial landscape, operational resilience has become a critical focus for institutions worldwide. As regulatory requirements grow more complex and cyber threats, particularly ransomware, become increasingly sophisticated, financial services providers must adapt and strengthen their defences. The intersection of compliance, technology, and security presents both challenges and opportunities.