CaixaBank has said it is using the metaverse to raise awareness about the environment.
As part of World Earth Day, customers visiting the bank’s "all in one" centres in Ibiza, Valencia, Barcelona and Madrid will be able to take virtual tours in forests and beaches.
The bank says its all in one concept combines design, technology and expert advice to provide an “exceptionally unique customer experience”.
Its centre in Madrid has a team of 130 professionals specialising in a number of areas, including premier banking, private banking, self-employed workers and companies.
Between 20 and 27 April, customers will be able to complete challenges which are designed to show the importance of taking care of the environment.
Additionally, 3D images will be projected onto large screens at the centres, offering customers a “virtual journey” to the deep sea and sharing messages about caring for the environment.
The CaixaBank Group said that it has experimented with other projects in the metaverse including a virtual reality bank branch.
The bank has also partnered with Microsoft to promote the application of artificial intelligence (AI) in the financial services industry as well as to create new working environments in the metaverse.
Latest News
-
Gemini to cut quarter of workforce and exit UK, EU and Australia as crypto slump forces retrenchment
-
Bank ABC’s mobile-only ila bank migrates to core banking platform
-
Visa launches platform to accelerate small business growth in US
-
NatWest to expand Accelerator programme to 50,000 members in 2026
-
BBVA joins European stablecoin coalition
-
eToro partners with Amundi to launch equity portfolio with exposure to ‘megatrends’
.jpg)
Creating value together: Strategic partnerships in the age of GCCs
As Global Capability Centres reshape the financial services landscape, one question stands out: how do leading banks balance in-house innovation with strategic partnerships to drive real transformation?
Data trust in the AI era: Building customer confidence through responsible banking
In the second episode of FStech’s three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech examines the critical relationship between data trust, transparency, and responsible AI implementation in financial services.
Banking's GenAI evolution: Beyond the hype, building the future
In the first episode of a three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech explores how financial institutions can navigate the transformative potential of Generative AI while building lasting foundations for innovation.
Beyond compliance: Building unshakeable operational resilience in financial services
In today's rapidly evolving financial landscape, operational resilience has become a critical focus for institutions worldwide. As regulatory requirements grow more complex and cyber threats, particularly ransomware, become increasingly sophisticated, financial services providers must adapt and strengthen their defences. The intersection of compliance, technology, and security presents both challenges and opportunities.
© 2019 Perspective Publishing Privacy & Cookies
Recent Stories