Decisioning platform Alloy launches in UK

Alloy, the identity decisioning platform aimed at banks and FinTechs, has launched in the UK.

Alloy's platform is designed to help financial institutions reach faster decisions about the risk profiles of their customers.

Financial institutions can use the platform to automate customer approval and account opening, and monitor transactions in real time.

"For financial institutions to remain competitive in today's market, cross-border functionality is no longer a major advantage - it's a must,” said Edwina Johnson, head of global at Alloy.

She continued: "The UK is one of the world's most powerful FinTech hubs, and we can't wait to help innovative local firms unlock their potential abroad.”

James Baston-Pitt, former vice president at Onfido, has been brought on to spearhead commercial initiatives as the EMEA director of growth for Alloy. The company said it will continue to build out its go-to-market and client services functions throughout the year.

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