Alex Marsh, the former UK boss of Buy Now, Pay Later firm Klarna has taken on a full-time group chief executive role at FinTech lender Salad Group.

Marsh spent over four years at Klarna, initially joining the firm in 2019 as chief financial officer before taking on the chief executive role the following year.

He first joined Salad as a non-executive director in 2023 before being appointed chair of the board earlier this year.

In his new role as group chief executive, Marsh will build on Salad’s tech-driven model to expand its products and reach.

These include Salad Finance, the personal loans business and Salad Technologies, the group's proprietary technology platform with the Open Banking (RAISP) licence.

His focus will also include new ventures to diversify the lending product portfolio, developing new services focused on credit-building, and assessing market opportunities beyond the UK.

Salad said the appointment of Marsh is part of a new group structure under which Tim Rooney will continue as chief executive of Salad Finance to drive forward product development and growth trajectory of the regulated personal loans business.

“We’re delighted to welcome Alex in his new role - not only does he bring with him unrivalled expertise of the consumer credit market but deep experience of helping technology-led businesses scale at pace and a genuine passion for supporting consumers underserved by mainstream providers,” said Alan Campbell, chair of Salad Group said. “His vision and leadership will be invaluable as we continue to scale origination and diversify our proposition to ensure that, at a time when household finances have never been more stretched, consumers can access the products and services they so desperately need and deserve.”

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