Nineteen financial intuitions, including HSBC, NatWest and Barclays, have joined forces to launch the UK Retail Investment Campaign, a new initiative which aims to support British people with their investments.

The campaign is fully funded by members of the Investment Association, with the likes of Schroders and JPMorgan Personal Investing also backing the scheme.

Launching in April 2026, the campaign will raise awareness of the importance of investing for people’s financial wellbeing and the positive impact it can have on the wider economy.

The move comes as research from the Financial Conduct Authority’s (FCA) Financial Lives survey reveals that 54 per cent of UK adults who have significant cash savings but do not have a financial adviser have not considered investing.

A third said this was due to concerns around losing money, while 29 per cent said they lacked the knowledge or access to support to invest.

The Investment Association said the campaign will provide clear information and practical support to help people decide whether investing is right for them, as well as giving them the confidence to invest and take control of their long-term financial wellbeing.

The industry-wide campaign is supported by His Majesty’s Treasury (HMT), the FCA and the Money and Pensions Service (MaPS), with the Investment Association (IA) acting as Secretariat.

Chris Cummings, chief executive of the Investment Association and deputy chair of the campaign said that the multi-year campaign will emphasise the importance of investing to fulfil long-term financial plans.

“With only just over a third of UK adults agreeing that ‘investing is for someone like me’, many people could be missing out on the benefit that investing could bring,” he added. “Together, we hope to inspire a nation of people who are ready to take the next step and invest in their futures.”

Earlier this week, the FCA said it is making a decisive shift away from “prescriptive and complex templates” for retail investments that consumers don’t find useful.

The UK watchdog says that this will give firms more freedom to put the consumer first, innovate, and help their customers understand potential returns as well as costs and risks.

The move forms part of a set of wider measures from the regulator designed to “empower” retail investment, reinforce wholesale markets, make investing more engaging, and support firms to innovate.

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