InsurTech Marshmallow partners the AA

Digital insurance provider Marshmallow is partnering with the AA to provide customers who add breakdown cover to the policy to receive a range of roadside and vehicle-related issues.

The InsurTech’s tie-up with the AA will offer customers the option to add Marshmallow Assist to their policy, which will include the AA’s Roadside Assistance, Home Start and National Recovery services.

Marshmallow said the option is also open to drivers who would like to make the switch to electric vehicles, with the breakdown provider employing scores of EV trained technicians and providing its Freewheeling Hub which enables patrols to tow EVs in a range of circumstances.

Marshmallow was launched in 2017 with the aim of making insurance more inclusive and to provide cover to those unable to secure it elsewhere, such as low income and migrant applicants.

Following an $85mn Series B fundraise, which valued the company at $1.25bn, Marshmallow said it has ‘ambitious plans’ for further growth.

Oliver Kent-Braham, CEO and co-founder at Marshmallow, said: “Marshmallow was established with customers front of mind and, as we grow, reducing driver stress remains our priority. Partnering with the AA is another key milestone and one which will enable us to ensure our customers get the very best experience at every stage of their journey.”

Gavin Franks, director of business services at the AA, added: “Our partnership with Marshmallow is the perfect fit as customer service is so important to both businesses. We’re excited to be working with such a dynamic organisation, that’s made such a real difference in making insurance accessible and affordable to so many – and its rapid growth is set to continue. We’ll be giving Marshmallow’s drivers total confidence that they’re supported at every stage of their journey.”

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