JPMorgan Chase has launched a new digital media business which uses its financial data to offer its customers personalised promotions.

The bank said that Chase Media Solutions seeks to combine the scale and audience of a retail media network with its first-party financial data and precise targeting capabilities.

Chase has around 80 million customers and six million small business customers who the company claims will benefit from the new platform.

Current brands taking part in the pilot scheme include Air Canada, coffee retailer Blue Bottle, and restaurant chain Whataburger.

The launch of the platform follows the integration of Figg, a leading card-linked marketing platform.

JPMorgan Chase & Co. acquired Figg in 2022 with the intention to build out a two-sided commerce platform.

“Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, president of Chase Media Solutions. “Like retailers, we have first-party data and a dedicated audience.”

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