African e-commerce giant Jumia has integrated FinTech PalmPay's mobile wallet as a payment method on its platform.

Tthe companies said the move will boost the digital payments ecosystem in Nigeria and expand the cashless economy in the country.

PalmPay operates the most widely used mobile wallet in Nigeria, used by over 30 million users, offering a range of services including sending and receiving money from banks and paying bills.

Through theis partnership, Jumia shoppers will now be able to pay for their purchases by choosing to check out with their PalmPay wallet.

Jumia said the integration aims to ensure a seamless user experience and transaction reliability through direct integration.

Sofia Zab, chief marketing officer, PalmPay said that the strategic alliance “perfectly aligns” with the shared commitment to delivering a superior user experience and exceptional value to customers.

Speaking on the partnership, Sunil Natraj, chief executive at Jumia Nigeria said: “This partnership with PalmPay strengthens our commitment to enhancing the digital payments within our platform. By integrating PalmPay, we are providing more options for customers to access affordable and quality goods with the convenience of cashless transactions.”

The companies added that the alliance marks the beginning of a long-term collaboration which aims to of foster innovation, increase convenience for consumers, and promote the adoption of digital payments across Africa.

To celebrate the launch of the partnership, PalmPay and Jumia have launched a Christmas campaign that will run until 30 December, offering customers who make purchases on Jumia using the PalmPay payment method the chance to win cash prizes.

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