NatWest has made a minority investment in Yonder, a credit card provider which offers personalised rewards by partnering with local businesses and brands.

The bank said the investment, the terms of which were not disclosed, will help Yonder grow at speed and scale and enable the company to use its expertise.

NatWest added the move reinforces its commitment to supporting customers in managing their finances effectively and delivering enhanced customer experiences.

Through Yonder’s engaged membership of millennials and Gen Zs, NatWest said it will continue to develop innovative approaches to personalisation and loyalty rewards, as well as getting even more access to emerging trends with some of its most important customer segments.

The move follows similar strategic investments in businesses such as Serene, an early-stage AI platform dedicated to tackling financial vulnerability.

NatWest said it is actively seeking investment opportunities from seed-series B companies that align with its strategic ambitions and it welcomes any potential collaboration opportunities.

“Today’s consumer wants financial experiences that are personal, easy, and that seamlessly integrate into their daily lives,” said Ladi Greenstreet, head of strategic investments at NatWest Group. “Our investment in Yonder reflects our belief in delivering better lifestyle experiences with financial tools that resonate with customers’ personal goals and aspirations.”

---