OpenAI has purchased AI financial companion Roi, with the app winding down operations later this month.

The platform aims to make investing more accessible through personalisation.

The co-founders of the app, which launched just three years ago, say it was created because traditional products have been unable to adapt to the unique goals, behaviours and challenges that different people have when it comes to personal finance.

It said that Roi has shown that AI can address this through individually tailored insights, education, and guidance in real time.

A source familiar with the matter told TechCrunch that the company's chief executive and co-founder Sujith Vishwajith will be the only one of the company's four-person workforce to join OpenAI as part of the deal.

“I’m excited to announce that Roi has been acquired by OpenAI!" wrote Vishwajith on X. "We started Roi three years ago to make investing accessible to everyone by building the most personalised financial experience."

He continued: "Along the way we realised personalisation isn’t just the future of finance. It’s the future of software. This acquisition marks an incredible milestone for Roi, and we’re thrilled to continue building out our vision at OpenAI. We're extremely grateful to our users, investors, friends, and family who made this journey possible. Thank you, Sujith (aka suje)."

The platform's operations will be wound down on 15 October.

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