Smart money app Plum and the FinTech Bitpanda have joined forces to make crypto investing available to Plum’s European customer base.

The cllaboration comes in step with rising investor demand across Europe for access to safe and simple crypto trading, giving them the ability to diversify their investment portfolios, Plum said.

Bitpanda’s API solution, which enables FinTechs and traditional banks to give their customers 24/7 access to investing, is now fully integrated with Plum’s financial services app.

Bitpanda’s crypto services can be accessed through Plum’s interface, with all transactions executed by Bitpanda.

Victor Trokoudes, chief executive and co-founder of Plum, commented: “It’s our ambition to provide access to a broad range of assets for our customers so they can properly diversify their investment portfolios and support their growth over the long-term.”

He continued: “We’re delighted to work with Bitpanda, a digital asset leader, so our customers can now also access crypto in a secure, convenient and simple way, alongside our existing, broad range of stocks and funds.”

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