Spain’s Santander Bank has announced a new partnership with robo-advisory and customer engagement software FinTech SigFig.
Santander said that the partnership would bring “investment and advisory solutions to banking clients” via its Santander Investment Services business. The pair have developed a new automated investment management tool dubbed Santander PathFinder which allows Santander clients to “work toward their long-term financial goals.”
The bank added that the partnership with SigFig will complement its financial advice and wealth management business.
Jeff Weiner, president and chief executive officer of Santander Investment Services, said: “The interests of our clients are at the centre of everything we do at Santander. We are reimagining the way we serve them by placing a heightened focus on digital and automation capabilities, while still leaning into Santander Investments Services’ personal approach to providing financial planning and advice. The relationship with SigFig is a move forward in the Bank’s modernisation plan to expand digital capabilities and enhance the client experience.”
Michael Sha, co-founder and chief executive officer at SigFig, added: “We design financial tools to empower people with the financial information and guidance they need to help them achieve their goals. We are proud of our partnership with Santander and look forward to offering Santander’s clients an industry-leading digital experience.”
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