UK digital bank Starling has announced the appointment of Adeel Hyder to its executive committee as managing director of SME Banking.

Hyder joins the bank from TSB, where he executed the bank’s SME strategy as business banking director.

He has also previously worked as director of strategy at TSB, strategy consultant at McKinsey, and a corporate banker at RBS.

At Starling, Hyder will be responsible for driving commercial growth and innovation in the bank's business banking division.

He will focus on developing and launching new propositions that address the evolving needs of small businesses.

Starling's business current account has a nine per cent share of the market for small business banking.

Adeel Hyder, managing director of SME banking at Starling Bank, said: “Starling is deeply committed to supporting the ambitions of UK entrepreneurs and I am passionate about leveraging technology and innovation to deliver exceptional banking experiences for our small business customers.”

Raman Bhatia, group chief executive at Starling said that the appointment would strengthen the bank's leadership team as it embarks on its next phase of growth.

“Adeel’s extensive experience and proven track record make him the ideal leader to drive our business banking division forward," continued Bhatia. "We are confident that under his leadership, Starling will continue to empower small businesses across the UK with the tools and support they need to succeed."

Starling Bank also recently added Michele Rousseau to the executive team as chief marketing officer.

Rousseau is responsible for customer engagement, brand and product marketing.

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