Starling Bank launches daily saving feature ‘Last Digit Wigit’

Starling Bank has introduced a new in-app feature that encourages its customers to save the equivalent of the final digital of their bank balance, either in pennies or pounds, on a daily basis.

The new feature, ‘Last Digit Wigit’, could help people save £1,600 on average a year, according to the digital bank.

Starling says that daily bank balance checking is linked to better financial outcomes, with the UK’s daily checkers shown to save more money, more frequently and stick to their financial resolutions for longer than those who check infrequently.

The bank's research finds that the 43 per cent of Brits who check their balance daily save more frequently than the majority, who don't.

On average, daily balance checkers set aside money at least every two months, while weekly checkers do so every three months, and monthly checkers do so just once a year.

According to the bank, daily balance checkers have £18,243 saved on average and six per cent more than those who check their balance less than monthly (£17,196).

They are also twice as likely to say they’ll round out 2026 with even more saved up (60 per cent vs 27 per cent).

“We’re told to walk 10,000 steps, get eight hours sleep and eat five portions of veg a day; now we want to get Britain checking their bank balance once a day," said Becca Stroud, personal finance expert at Starling. "This daily habit can help keep us financially fit and ensure we get the most from our money."

Stroud continued: “Our findings reveal a big financial gap between those who regularly check their balance and those who don’t. It could be that the simple habit of engaging with your bank balance means you're more likely to engage with your wider financial goals too."

Last month, Starling Bank announced the launch of an interactive tool designed to help couples improve their relationship with money and communicate better on spending.

The new tool aims to support people in identifying and understanding their 'money language', offering advice on how to better communicate with other money languages.

A play on 'love languages', the specific way people prefer to give and receive affection in relationships, the digital bank's newly coined term 'money language' refers instead to a preferred approach to money or spending in a relationship.



Share Story:

Recent Stories


Creating value together: Strategic partnerships in the age of GCCs
As Global Capability Centres reshape the financial services landscape, one question stands out: how do leading banks balance in-house innovation with strategic partnerships to drive real transformation?

Data trust in the AI era: Building customer confidence through responsible banking
In the second episode of FStech’s three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech examines the critical relationship between data trust, transparency, and responsible AI implementation in financial services.

Banking's GenAI evolution: Beyond the hype, building the future
In the first episode of a three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech explores how financial institutions can navigate the transformative potential of Generative AI while building lasting foundations for innovation.

Beyond compliance: Building unshakeable operational resilience in financial services
In today's rapidly evolving financial landscape, operational resilience has become a critical focus for institutions worldwide. As regulatory requirements grow more complex and cyber threats, particularly ransomware, become increasingly sophisticated, financial services providers must adapt and strengthen their defences. The intersection of compliance, technology, and security presents both challenges and opportunities.