US consumer credit reporting agency TransUnion has launched a new AI platform designed to help financial institutions manage their data.

The tool, called OneTru, connects separate data and analytic assets for credit risk, marketing, and fraud prevention.

AI capabilities use graphs to improve identity resolution for fraud cases by linking structured data like traditional offline identities to unstructured data, including behavioural information and device properties.

TransUnion says this will enable users to identify fraudsters at a higher rate.

The platform also enables data collaboration between TransUnion technology and customer data.

"TransUnion has brought together the complementary assets we have built and acquired in recent years to streamline data access and maximise the speed and quality of analytics and the decisions they drive,” said Chris Cartwright, president and chief executive, TransUnion. “OneTru is increasing the pace and breadth of our innovation and enabling the next generation of insight-driven solutions for fraud, risk and marketing, while helping our customers more quickly adapt to changing regulations.”

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