Visa's network of financial institutions can now enable customers to make small value donations to community-based charities through social impact platform Tiptap.

“We are excited to join forces with Tiptap to provide our Visa financial institutions with an innovative way to support local charities and engage their customers in impactful community initiatives," said Jacob Spurgeon, vice president of community accounts at Visa. “Together, we can leverage the power of digital payments to create positive change.”

He added: “By making charitable giving a seamless part of everyday banking, we can help drive significant positive impact in the communities we serve.”

Tiptap said the programme would provide financial institutions with “valuable insights into customer preferences and charitable interests” by allowing them to support multiple charities to better serve their local communities.

"We are thrilled to work with Visa to make our social impact platform available to their extensive network of Visa FIs," said Tiptap chief executive Barry Hildred. "Together, we can harness the power of technology and financial services to transform charitable giving and empower individuals to make a difference in their communities.”

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