Wealthify has appointed Richard Ambrose as its new chief executive, replacing Andy Russell who is leaving after more than four years in the role.

Ambrose brings over 25 years of digital and FinTech experience.

He joins from digital money and transfer service Azimo, where he was first appointed chief operating officer in 2017. He was later promoted to chief executive, where he was responsible for scaling the business to over three million customers.

Prior to that, he was at PayPal for more than five years covering a range of roles including director, marketing strategy, EMEA, a position he held form 2012 and 2014.

At the software development firm, he led a digital marketing team covering PPC, SEO, display, website, CRM and partner and co-marketing, with responsibilities including marketing strategy, planning, budgeting and reporting.

He was eventually promoted to chief of staff in 2017, with duties included managing Paypal’s partnership with eBay, its largest customer.

From 2003 to 2009, he was director, trust and safety Europe at eBay, overseeing customers safety, covering seller standards, professional fraud prevention, policies, regulations and trust marketing.

Former chief executive, Andy Russell said: “It’s been a privilege to lead Wealthify over the last four years. I am very proud of our purpose-driven strategy, our culture of accessibility and quality, and the resulting growth we’ve achieved during this time. I know the whole business is excited to welcome Richard, who is well placed to shape the next chapter and continue its impressive growth trajectory.”

Founded in 2016, Wealthify offers a range of savings and investment products, including Stocks and Shares ISAs, Self-Invested Personal Pensions, General Investment Accounts, Junior ISAs, and Instant Access Savings Accounts.

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