Market research and data analytics firm YouGov has purchased Lean App, a mobile app start-up which helps consumers cancel and manage their subscriptions via Open Banking.

The app works using the platform offered by London-based FinTech TrueLayer, which allows developers to build applications which utilise Open Banking.

TrueLayer recently raised $70 million as part of a Series D funding round earlier this month to help scale its network.

Luke Dugdale, Tom Stuart, Maz Lascombe and Artur Jurgenson – who founded LeanApp – will join YouGov as part of the acquisition.

YouGov said the purchase will enable them to better leverage financial data such as the size, timing and frequency of purchases made on and offline.

The news comes after research from financial services platform Mambu found that 52 per cent of UK consumers have never heard of Open Banking, despite 80 per cent of respondents using one or more mobile finance apps.

“We are excited to bring Lean App into the YouGov fold as we continue to invest for growth in line with our strategy,” said Stephan Shakespeare, chief executive and co-founder of Yogov. “The addition of financial transaction data, alongside the launch of YouGov Safe, expands our capabilities to provide our clients with data that verifies consumer behaviour.”

He added: “By helping our clients understand their audience’s full journey across their digital activities and connecting it to YouGov’s rich attitudinal data, YouGov is redefining the possibilities of connected customer data for both consumers and clients.”

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