Danske bank has rolled out new technology as part of plans to improve its digital customer experience.
The Danish bank will progressively implement Backbase’s engagement banking platform across its digital channels over the next few years.
The technology is designed to modernise and simplify the bank’s existing IT network by reducing siloed channel applications.
The mobile-first engagement model is also aimed at helping establish more of a customer-centric approach for the bank by guiding customers between automated and expert advice.
“This engagement is testament to our customer focus and our commitment to ensuring the best digital banking experience for the future," said Frans Woelders, chief operating officer at Danske Bank. "A new platform that works across the web, mobile apps and our adviser tools is one of the ambitions in Danske Bank’s Forward ’28 strategy, and the agreement with Backbase is the next step towards achieving that ambition.”
The new tech consolidates data, business logic, and workflows into a single platform designed to create an efficient journey for the bank’s customers.
Christian Bornfeld, head of personal customers and financial crime risk and prevention at Danske Bank, said: “This platform will allow us to take our interaction with customers though our digital solutions to the next level and to introduce enhancements at greater speed than ever before. It will thus enable us to provide market-leading convenience and personalisation for our customers with great insights, increased proactivity and easy access to assistance and advice.”
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