NatWest launches business toolkit & TikTok campaign

NatWest has launched a business builder toolkit and accompanying campaign on TikTok.

The new online toolkit is specifically designed for fledgling entrepreneurs and comes as a response to the growing number of people starting their own businesses.

The Business Builder offers digital and event-based learning with each module covering a range of topics, including climate and sustainability, business strategy, and risk management and mindset.

The toolkit is free to use and does not require users to be NatWest customers.

Developed on behalf of NatWest by VaynerMedia, the bank has chosen four independent business owners on TikTok to front an accompanying campaign to demonstrate how the toolkit can be used to “solve real world business challenges”.

The bank says it has chosen the independent business owners to showcase a wide range of features and speak to a broad audience. They include: Alessandro Vitale, an urban gardener who is launching his own product range; Sebastien Jefferies, a full-time content creator and founder of SJ Productions Ltd; and Kim Grisdale, founder of slow fashion brand Kustoms Clothing.

Commenting on the launch, Margaret Jobling, chief marketing officer at NatWest said: “Britain is full of inspiring self-starters and entrepreneurs trying to take their businesses to the next level.

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