Railsbank launches white label BNPL for retailers

Embedded finance platform Railsbank has launched a new white label Buy Now Pay Later (BNPL) credit service for retailers.

The solution enables retail companies to develop their own branded BNPL option that is customisable.

Railsbank said that in the current landscape, existing BNPL solution providers “prioritise their own branding and customer engagement” which leaves retailers forced to “trade off between lesser branded, legacy financing solutions with poor UX”.

The global BNPL market is now estimated to be worth $3.5 trillion by 2030, according to the company.

“Our solution means that the retailer’s customer does not see the BNPL provider’s brand, but the brand from which they are buying,” said Louisa Murray, chief operating officer, Railsbank, UK and Europe. “We want to remove distractions and allow retailers to maximise engagement with their customers.

“We believe this is a unique offering in the UK and one that will be very popular to a number of different retail verticals including fashion, homeware, travel and sports.”

    Share Story:

Recent Stories


New Business Frontiers
FStech’s Mark Evans discusses the future of financial services with Liu Jianning of Huawei, covering the limitations that current thinking can impose, how financial institutions can embrace technology to be both agile and resilient, and making space for the organisation to focus on the job of creating innovative business models and on delivering business value for their customers.

The Future of Intelligent Finance
FStech Group Editor Mark Evans sits down with Jason Cao, President of Global Financial Services Business Unit, Enterprise BG at Huawei ahead of its Intelligent Finance Summit which was held on 3rd and 4th of June in Shanghai. This Q&A delves into key trends in digital transformation of the financial services industry as well as a look at how data, robotic infrastructure, intelligent storage and innovative technologies are shaping the future for FSIs.

Cracking down on fraud
In this webinar a panel of expert speakers explored the ways in which high-volume PSPs and FinTechs are preventing fraud while providing a seamless customer experience.