After a successful beta with over 5,000 customers, Snoop has brought forward its launch and is now available to the public in the App Store and Google Play.

The London and Norwich-based FinTech uses Open Banking Application Programming Interfaces (APIs) to connect to a customer’s bank accounts and credit cards, then through a mix of artificial and human intelligence data-driven it delivers personalised insights to help consumers make the most of their money. Within the app, an individual feed of ‘Snoops’ shows users how to save money based on their spending.

Through a custom-engineered machine learning model, Snoop is able to work out exactly how much a consumer is spending on their utilities, household bills and financial services, and pinpoint their biggest money saving opportunities to ensure they never miss out.

The platform incorporates Decision Tech’s comparison technology, alongside insights and suggestions for smarter spending at over 1,000 merchants and retailers.

Regulated by the Financial Conduct Authority, the platform was due to launch in May, but in light of the significant economic uncertainty caused by the Coronavirus pandemic, the business brought forward its launch plans.

Jayne-Anne Gadhia, executive chair at Snoop, said: “We know money is going to be tight for many in the months to come and so we’ve worked flat out to get to market as soon as humanly possible.

"At its core, Snoop is about putting people in charge of their data and helping everyone make the most of their money - it’s great to know that at heart however, the platform can be so much more than that and I’m delighted we can get started and use our technology to help at a difficult time.”

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