Visa has invested in Deserve, a FinTech company that specialises in transforming credit cards into mobile-centric software, to help drive the adoption of cryptocurrency-powered cards.
Other investors include Mission Holdings, Mastercard, Ally Ventures, Goldman Sachs Asset Management, and Sallie Mae in advancing Deserve’s mission to modernise the credit card stack.
Last year, Visa selected Deserve as a launch partner for its FinTech Fast Track program, which supports digital payment innovation by simplifying collaboration with Visa and launching new FinTech products.
Earlier this summer, under the FinTech Fast Track program, Deserve partnered with BlockFi and Visa to launch the world’s first credit card with Crypto rewards.
“Visa’s Crypto team collaborated with BlockFi and Deserve to launch a crypto rewards credit card that would appeal to crypto enthusiasts and introduce crypto to the masses,” said AJ Shanley, Vice President of Crypto at Visa. “The BlockFi Bitcoin rewards credit card has been an immediate success. We are excited about our partnership and new investment in Deserve and are looking forward to continuing to drive the adoption of crypto powered card programs together.”
Latest News
-
Monzo fined £21m for financial crime control failings
-
Barclays appoints dual leadership structure for Middle East operations
-
5 Belgian banks join the European Payments Initiative
-
Banco BPM launches AI-powered enriched transaction data in app
-
BBVA rolls out crypto trading to retail customers in Spain
-
Starling strengthens marketing team amid brand revamp
Data trust in the AI era: Building customer confidence through responsible banking
In the second episode of FStech’s three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech examines the critical relationship between data trust, transparency, and responsible AI implementation in financial services.
Banking's GenAI evolution: Beyond the hype, building the future
In the first episode of a three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech explores how financial institutions can navigate the transformative potential of Generative AI while building lasting foundations for innovation.
Beyond compliance: Transforming document management into a strategic advantage for financial institutions
In this exclusive fireside chat, John Rockliffe, Pre-Sales Manager at d.velop, discusses the findings of Adapting to a Digital-Native World: Financial Services Document Management Beyond 2025 and explores how FSIs can turn document workflows into a competitive advantage.
Sanctions evasion in an era of conflict: Optimising KYC and monitoring to tackle crime
The ongoing war in Ukraine and resulting sanctions on Russia, and the continuing geopolitical tensions have resulted in an unprecedented increase in parties added to sanctions lists.
© 2019 Perspective Publishing Privacy & Cookies
Recent Stories