Insurance giant Aviva has announced a strategic investment in digital wealth management outfit Wealthify.
The move advances Aviva’s digital strategy to provide an online one-stop-shop for all their customers’ insurance, pension and investment needs.
The investment will also enable Wealthify to meet its customer acquisition targets as well as adding new products. It will also help Wealthify grow its team to support the firm’s expansion plans.
Wealthify will be made accessible, in the near future, to Aviva’s millions of UK customers via the MyAviva digital hub and app.
Blair Turnbull, managing director of Aviva UK Digital, said: “This is another important step in Aviva’s digital strategy. It underlines our commitment to invest in and partner with leading digital businesses, allowing our customers to benefit from new technology and making insurance and investments simpler, easier and more convenient.
“Wealthify combines a smart management team with great technology and a start-up culture. Together with the brand and financial strength of Aviva, we are very excited about the future opportunity.”
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