HSBC launches ‘savings goals’ feature on mobile app

HSBC has launched a new feature on its mobile banking app to help its customers develop healthier savings habits.

The ‘Savings Goals’ feature aims to help consumers identify, plan, and manage their savings targets.

HSBC app users can now choose from a list of short to medium terms goals including travel, a new car, and a new business venture, and set the due date and amount target.

They can then set up a regular transfer of funds into their savings account and track their progress.

For longer term goals, 'Investment Goals' is also available on the app.

The move comes as research from the bank finds that nearly nine in ten 16–24-year-olds have a savings account – more than any other age group.

Its study also reveals that 23 per cent of the population save a portion of their wages as soon as they’re paid.

Gen Z are the biggest savers with just under half putting away 20 per cent or more of their monthly income, this decreases with age with only 12 per cent of 45–54-year-olds doing the same.

The most popular savings goals according to the research are travel, emergency funds and home improvements, with 20 per cent of the Gen Z population saving towards a house deposit.

“Saving money can be easier when you have a goal in mind," said HSBC head of everyday banking, Pella Frost. "With Savings Goals you can make a plan for achieving your aims and contribute on a regular basis."

Frost went on to say that the new feature is "another step forward" in its aim to help customers achieve financial resilience.



Share Story:

Recent Stories


Safeguarding economies: DNFBPs' role in AML and CTF compliance explained
Join FStech editor Jonathan Easton, NICE Actimize's Adam McLaughlin and Graham Mackenzie of the Law Society of Scotland as they look at the role Designated Non-Financial Businesses and Professions (DNFBPs) play in the financial sector, and the challenges they face in complying with anti-money laundering and counter-terrorist financing regulations.

Ransomware and beyond: Enhancing cyber threat awareness in the financial sector
Join FStech editor Jonathan Easton and Proofpoint cybersecurity strategist Matt Cooke as they discuss the findings of the State of the Phish 2023 report, diving into key topics such as awareness of cyber threats, the sophisticated techniques being used by criminals to target the financial sector, and how financial institutions can take a proactive approach to educating both their employees and their customers.

Click here to read the 2023 State of the Phish report from Proofpoint.

Cracking down on fraud
In this webinar a panel of expert speakers explored the ways in which high-volume PSPs and FinTechs are preventing fraud while providing a seamless customer experience.

Future of Planning, Budgeting, Forecasting, and Reporting
Sage Intacct is excited to present FSN The Modern Finance Forum’s “Future of Planning, Budgeting, Forecasting, and Reporting Global Survey 2022” results. With participation from 450 companies around the globe, the survey results highlight how organisations are developing their core financial processes by 2030.