Walmart has partnered with JPMorgan to integrate embedded payments in Walmart Marketplace.

The bank said that the move will speed up payments for merchants who sell items through the Walmart website, enabling them to accept and make payments whilst also managing their cashflow.

Through the partnership, sellers will have access to a suite of tools including a digital onboarding service and analytics tools.

They will also receive dedicated support and resources designed to help them set up, manage and grow their businesses.

JPMorgan said the convenience and flexibility of embedding solutions into an existing ecosystem enables marketplaces to improve user experiences by accepting, managing and transferring funds without leaving the platform.

There are over 700 million items from 100,000 sellers on Walmart’s marketplace, with sales on the platform growing by 40 per cent in the fourth quarter in 2024.

While the embedded payments service is currently only available for US merchants, the partnership said that they are exploring the possibility of expanding it into Europe and other regions.

“Clients that integrate our embedded finance solution into their platforms, benefit from the convenience of a single provider to accept, manage and send funds,” said Lia Cao, head of embedded finance and solutions at JP Morgan Payments. “Our embedded finance capabilities transform transactions and payments, seamlessly blending innovation with trust, resilience, security, and scale."

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